Why is my child not being recruited by college coaches?

One of the most frequently asked questions that I receive from parents is why is their child not being recruited by college coaches.  Their son or daughter may have been lighting up the stats sheet on the sophomore team so they are obviously talented.  And now they are wondering why a flood of Division I schools is not knocking down the door wanting to extend a full scholarship to them. 

Unfortunately unless you have elite level athleticism, that is not the case in how the athletic recruiting process works for any sport.  The first thing that I always must talk about when this question gets asked is related to the playing ability of your child.  Are they really good enough?  Seriously?

A big reason why college coaches are not recruiting athletes is because they don’t have enough talent to play at their level.  Just because you rushed for 1,500 yards against small school competition doesn’t mean you have the speed, vision, and strength that Division I college coaches are looking for. 

So outside of talent, why is my son or daughter not being recruited?  If they are good enough, the key here is marketing.  You need to do what you can to help push the name of your child out to college coaches.  I always seem to link back to this but go back through The Five Steps to a Scholarship Offer.  Start by putting together a recruiting profile and marketing him or her to the coaches. 

What happens if that doesn’t work?  Then I would strongly recommend that you really start to focus on helping your child and putting in more time.  Take a weekend and spend hours with your potential college athlete of a child and research these schools.  You can find information at the library about them but can do most of the work by researching them online. 

Once you have found twenty to thirty schools at all different levels (let me stress the all different levels so take off your Division I eyes only), then email coaches at each with the recruiting profile.  Make sure to say something unique about their school.  While doing this, track which schools you contacted and make notes about why. 

Unless you get really lucky, you will not be receiving 100% feedback from the coaches.  Track which coaches contacted you back and which ones didn’t.  For the ones that didn’t, follow up one more time after a few weeks.  If they don’t get back to you, pick another coach on staff.  You may eventually get fed up but any decent coaching staff will at least say thanks.  But then again, you never know what type of spam blockers that these coaches have so don’t get frustrated.  Persistence is key here. 

If you take these steps, it should help.  There is no perfect path to the recruiting process but if your son or daughter has no attention and they are productive at the varsity level over a season, then this should help.  Like I said, all levels need to be looked at.  This includes at least a few thoughts about Division I, II, III, NAIA, as well as Junior College.  Prep school may even be something to think about as well. 

There is no doubt that from the eyes of a parent, the lack of recruiting interest that their child is getting is difficult for you and them to go through.  But you have to take control of the process yourself and help put them in the best situation they can to be evaluated.  They may not be good enough in the end but how do you know unless you take the reigns and run with it. 

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